The Apollo

An award-winning 431-unit luxury mixed-use community with 90,785 square feet of commercial space developed on H Street, NE, Washington, DC.


A transformative, mixed-use community in the heart of the thriving H Street NE corridor of Washington, DC.

In 2010 and 2011 Insight was looking for a compelling development opportunity in the burgeoning H Street Corridor of NE.  Finally in mid-2011, Insight got a meeting with the owner of the famous Murry’s Grocery Store.  A deal was agreed to and Insight purchased the property for $10,000,000 in November of 2011.

While initial planning of the site was occurring, Insight was able to control the adjacent H Street Self Storage property.  Insight then controlled approximately 2.5 acres of land in the heart of the H Street Corridor.  A long entitlement process ensued.  Insight worked tirelessly beginning in 2011 with all stakeholders, including ANC 6A, ANC 6C, DDOT, DC Office of Planning and others until a 500,000 square feet mixed-use community was approved in June of 2013.

In May of 2014, Insight and JP Morgan acquired the Self-Storage site for $12,000,000 and consolidated it with Insight’s Murry’s Grocery site.  In September of 2014 demolition began for Insight’s $189,000,000 project.

This transformative project includes 431 ultra-luxury residential units, a 47,158 square foot Whole Foods Grocery, a 31,909 square foot office user and 11,718 additional square feet of exciting and unique neighborhood retail.

Initial delivery of residential units occurred in November 2016.  Leasing is on-going and units are available for move-in.  Whole Foods opened for business on March 1, 2017.  Construction was completed in April of 2017.

The H Street Corridor is considered one of DC’s commercial and creative hubs with a large entertainment district that retains a distinct neighborhood character.  The Apollo will become the heart of the residential and retail portion of the bustling H Street entertainment district.  Over the past decade the area has experienced a resurgence of its visual and performing arts scene, hip bars, music venues, an array of independent retailers and a boom of high-end residences.

As part of this resurgence, the DC government recently invested $65 million in improvements on H Street including new streetlights, curbs, sidewalks, landscaping and street car lines.   The new street car line stops in front of the Apollo and connects to Metro Rail at Union Station.